Mona Bellrose
I explore ideas and build things that stick.
Mostly software, sometimes art.
Down the Rabbit Hole
Don't Make Them Translate
You keep explaining what your product does. Buyers keep nodding politely and disappearing. The problem is not that they need more information. The problem is that you are making them do translation work that should have been done before the first sentence.
Read moreRed Alert Is Not a Strategy
If every quiet day feels dangerous, you will keep choosing work that delivers relief instead of security. Urgency bias makes low-value tasks feel responsible. Scarcity steals bandwidth. The business stays alive, but never leaves survival mode.
Read moreSomeone Less Qualified Just Got the Contract
Eighty percent of the B2B buying journey happens before anyone contacts a vendor. The mere exposure effect means people prefer what they recognize - not what's best. The person who got the work wasn't better than you. They were just familiar.
Read moreWant the frameworks behind these ideas?
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